Great Fishing Adventures of Australia (GFAoA) is a part of Tourism Australia’s prestigious ‘Signature Experiences of Australia’ program. As a new and exciting collective, GFAoA sought to create a comprehensive catalogue of all their operators to showcase at an upcoming trade show in the United Kingdom. This catalogue serves as a guide for international visitors to Australia, highlighting the unique and exciting fishing experiences offered by this niche group.
The cover of the catalogue was designed with an ultraviolet coating that creates the impression of glistening fish swimming underwater, adding an eye-catching and memorable touch to the overall design.
Technical: layout created in InDesign with vectors featured throughout created in Illustrator.
