Printed A5 Gift Guide
As part of the PANDORA team in 2014, I played a crucial role in the development and execution of the Christmas Gift Guide. Working collaboratively with the merchandising and marketing teams, I oversaw the entire process from concept to completion. My responsibilities included organising jewellery into themed pages, selecting products to showcase the newest collection release, as well as the best-performing classic pieces.
To inspire gift-givers and make their shopping experience easier, I carefully curated gift ideas based on different relationships and budgets. I also proofread and price-checked all the copy in the Gift Guide.
The final product was distributed to PANDORA’s company-owned concept stores and multi-branded retailers, where it received positive feedback from customers and contributed to increased sales during the holiday season.
