Dreamtime is Tourism Australia’s major incentive showcase held bi-annually. In 2017, it was held in Brisbane with a focus on futuristic technology and innovation. I worked with the Business Events Australia team to develop a logo to reflect this and incorporate inspiration from bioluminescent sea life.
The Dreamtime logo from 2015 was redeveloped, but retaining a similar structure so it could be easily identified. The vibrant blue was chosen to reference bioluminescence and neon hi-tech lights. The squares symbolise pixels and the varying shapes in a spiral were to symbolise the dynamic and fast paced nature of technology.
Pictured is an excerpt of the style guide, which was distributed to partners with various reverse and positive lock up versions.
Technical: Illustration for logo creation.
