Event Promotion Artwork
I crafted promotional materials for Ovolo South Yarra’s Wellness Month Campaign, from initial concept development through to delivery.
My task included developing Meta advertising, EDMs, treatment menus, posters, and postcards in alignment with the brand guidelines, incorporating brand fonts, colours, and a luxurious gold gradient effect. I created a sun ray vector symbolising wellness, effectively conveying post-treatment rejuvenation. Employing a semi-circular heading for a touch of playfulness.
The campaign was a success, resulting in a sell-out of appointments.
Technical: Illustrator and InDesign.
