PANDORA Christmas Campaign 2015

Bus shelter wrap in Sydney, Australia

Adshel bus shelter wrap developed to promote PANDORA’s 2015 Christmas collection.

This image was retouched specifically for this piece of outdoor furniture to showcase as much product as possible and to remove any product not yet available in stores. As the bus shelter wrap was over 6 metres long, it required meticulous editing as it would be viewed close up and from a distance. A gradient effect was added on either side extend the image to meet Adshel’s DPI requirements. Brand ads on the end panels feature Shazam capabilities and the finished artwork files also needed to meet these requirements.

Technical: InDesign for layout creation and exporting to PDF as per printing requirements. Photoshop was used to alter product photography, creation of gradient and illustration overlay.