JCDecaux City Lights
I was tasked with creating an impactful advertising campaign for PANDORA’s Essence Collection. Collaborating closely with the Consumer Marketing Manager, I designed bold and consistent posters that showcased each of the 24 individual charms while adhering to the PANDORA Essence Collection Design Guidelines. The campaign was launched across 138 bus stops in Sydney, Brisbane, and Melbourne, utilising JCDecaux City Lights to effectively reach and engage with the target audience. My expertise in Adobe Creative Suite and attention to detail resulted in a successful campaign that effectively conveyed the brand’s message and captivated the attention of passersby.
Technical: InDesign, Photoshop and Acrobat were used to create this advertising campaign.
