Digital Artwork
The Style Trend campaign was initiated to link PANDORA jewellery to fashion with Shop Til You Drop magazine in Australia and Next magazine in New Zealand. As this was the first Australian campaign of its kind with PANDORA, I was closely involved as lead designer from early conceptual pitches to each of the three launches throughout 2014 in conjunction with jewellery collection releases.
I designed landing pages for PANDORA’s Australian website, static and animated electronic direct marketing images reflecting each collection.
Technical: InDesign was used for layout creation for static email jpegs. Photoshop was used to alter product photography, layout for website landing page and creation of an animated GIF for email.
